Santa Monica eBIKE Expo

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December 2-4, BULLS was among the twenty eBIKE brands present at the final stop of the 2016 Electric Bike Expo Tour. This free event was hosted and organized by the Electric Bike Association and Pedal Love and sponsored by our long-time partner, and industry leader, Bosch.

Friday afternoon, the first day of the Expo, EBA hosted a policy and media tour in which members of the media had the chance to test ride some of the bikes before the general public. I few tour participants mounted the BULLS DAIL-E GRINDER, one our 2017 eTrekking speed pedelec models. We enjoyed a tour of Santa Monica’s excellent bike infrastructure as we cruised side-by-side on eMTBs, eCargo Bikes, eCruisers and eTrekking bikes, a reminder that while we compete for market share, at the end of the day, we want people riding bikes safely.

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One of the things that stood out about the expo was the number of first-time eBike riders there. Many people didn’t even understand what an eBike really was and the difference between throttle and pedal assisted bikes. Overall it was a great opportunity to educate and showcase the best in the industry. Over 900 test rides were taken over the course of the weekend.

Our Monster E S eFatbike was displayed for demo prominently at the Bosch booth and was among the most popular rides of the fleet. Meanwhile, back at the BULLS stable, our speed pedelec models (28mph) received plenty of attention, as did our Bosch and Brose powered eMTBs.

A few customers remarked, “you guys have the best stuff here.” Feedback like this helps us know we’re not crazy to think we have some of the best bikes on the market- design, variety, geometry, components, not to mention the winsome smiles of our event team.

We were grateful for the support of Bike Attack Electric and glad to be able to send expo participants their way for their next (or first) eBike purchase.

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the LACUBA

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I was up in the Bay Area this last week for the Mountain Bike Demo with Motostrano and the Fall Series at Genentech put on by Toward Route Zero. On the weekend, I got to hang out with one of my best friends and riding buddies. Chris was with me when I wrecked and had to be airlifted and we’ve biked Southern and Northern California, as well as Colorado together. He’s taught me much of what I know about cycling. Needless to say, we’ve had our share of adventure together. This would be another. When arranging to hang out with Chris and his family, he mentioned meeting up with some friends for a road ride from Golden Gate park over the bridge and up Hawk Hill. Knowing I had a van full of bikes he asked me if I wanted to go. Not wanting to pass up an opportunity to ride, I agreed and grabbed the most suitable bike from my quiver- the LACUBA EVO E45 Step-thru. I knew I was out of shape and out of place with my cargo shorts (borrowed from Chris), running shirt and Converse All-Stars atop the plush padded seat of the LACUBA and amid my Lycra-laden fellows.

 

Fortunately this crew was not outwardly antagonistic toward ebikes and humored this sore thumb as we set off toward the Golden Gate bridge on this sunny cool Sunday afternoon in autumn. I engaged in some self-abasing humor and we set off. The ride was smooth and the views were breath-taking, until that last pillar of the bridge before entering Marin. Suddenly, we were stood up by 30mph winds and sideways rain. Still we pedaled on, up the 900 foot climb to the top of Hawk Hill at Marin Headlands. As we pedaled, I remained seated and cruised past my suffering comrades, even as rain poured and winds blew. At the top I acknowledged the effort the others had made and what superior human beings they all were at which point they asked more questions about the LACUBA and about BULLS.

Chris and I headed back as the others continued. On the way back we faced the same wind, but this time accompanied by hail, stinging our lips like little tacks. I was drenched to the bone and struggled to keep warm. I dialled down the assist to increase my heart rate so I could warm up a bit.

By the end of our ride I had dried, the rain had stopped and our 2034 feet of climbing over 24 miles had us hungry for some chicken chilli.

Running of the BULLS

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Pamplona, Spain is the historic city known for the Running of the Bulls at the Festival of St. Fermin. This world renown tradition has been a hallmark of world culture since the 1500s.

Six hours south of it’s legendary neighbor, Alicante, Spain overlooks the coast of Spain with sweeping views of the Meditaranean Sea. It was here, only a week ago, that a couple dozen mountain bikers and dealers took to the trails for another kind of “running of the Bulls”. It was a great opportunity to push some of Bulls Bikes’ best to the limit.

One ride featured Bulls’ award winning fleet of XC and Enduro mountain bikes, while a second ride showed of the sleek and strong line-up of Bulls electric Mountain bikes.

Interbike 2016

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In the world of eBIKES, we face some skepticism from traditional cycling purists who want to work for their rush. That skepticism usually lasts about three seconds- when a rider pushes that first pedal down and feels the motor kick in to meet their effort.

At Interbike’s Outdoor Demo riders took to the trails some of our latest models, returning with smiles. We even heard giggles from hardcore, grown men who couldn’t contain how much fun their Bulls eBike riding experience was.

Check out the line up of our new beasts here with Electric Bike Report!

Boogaloo eBike Race at Kamikaze Bike Games

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Bulls E-Bikes showed up at the latest Kamikaze Games in Mammoth, CA to feature some of our greatest E-mountain bikes.  We were proud to participate in the second ever e-mountain bike race in the U.S.

Two of our bikes made it to the finals, raced by two last minute entries. Coming in 4th was 16 year-old Max Sedlak on our Monster hardtail fat bike. 5th place went to Cat 1 Cross Country winner Tim Zandbergen.

Here’s what Max thought of the Monster.

BULLS House Show in Köln

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We were just at the BULLS house show in Cologne, Germany where the 2017 line was presented.

Having the most complete ebike selection in the market, BULLS has a lot of new toys for the upcoming model year. The new BULLS SIX50 E and TWENTY 9 series powered by Bosch drive system are with the new frame design where the motor is rotated 60 degree to have a more sporty look.

More trekking and eMTB models are added to the clean-cut E-STREAM series with integrated removable batteries powered by Brose ebike system. The new E-CORE series was debuted with the new Shimano STeP MTB drive train.

Lots of carbon ebikes models are unveiled too.

Stay tuned for more information on the 2017 BULLS eBIKES.

 

Sea Otter Classic 2016

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Our 2nd Sea Otter Classic was packed with many surprises and lots of action. Without preferential staging, Team BULLS’ Tim Boehme fought his way from the back of the peloton and overtook most of the competition by the end of the race. With persistence and perseverance, he finished 22nd in the Pro Short Track and 26th in Pro XC. Great efforts shown by the German Rider.

Another event we attended was the first-ever eMTB race. Over a hundred cycling enthusiast and pros participated in this fun race. Tim rode on our brand new E-Stream EVO FS 3 29 (powered by a Brose 250W motor) and finished 3rd overall with a time of 43 minutes and 18 seconds.

Hearing the prospective on eMTBs from a decorated Pro-level athlete was very interesting. When we asked Tim how he felt about eBikes after his personal experience riding them, he said, “it is fun! eBikes are definitely the future!” His response was surprising because coming from someone with such a heavy background in cycling and having his perspective change was something we know will happen with the rest of the cycling community.

Enjoy your week and keep pedalling

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Sea Otter here we come!

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This year will be the 2nd year BULLS attends the Sea Otter Classic. SOC marks a very important time for us. This is the first fair we attended in the States to drop the news about BULLS entering the US market. This year it’s going to be HUGE!

The first eMTB race in the US will kick off here at SOC16. Tim Boehme from Team BULLS Germany is traveling all the way here to race the BULLS E-Stream EVO FS 3 29! Aside from that, we are bringing our entire mountain bike fleet along with some of the roadie favorites and even eBikes.

We will have eBikes available for you to try out at the Bosch Demo booth. Come check us out we are going to be at booth #402-405. We will have bicycles and accessories for sale at our booth.

See y’all there!

Project Zebra – Cape Epic 2016

Last year we said goodbye to one of our star riders, Stefan Sahm. He announced he would be retiring from racing after an amazing 16 year career in cycling. Although he is no longer racing with Team BULLS he is definitely still working very closely with BULLS doing research and development on our products.

This year he tagged along on the great Absa Cape Epic race and filmed the whole thing using a 360 degree camera so you can experience the race like never before. The best part is that he did the whole race using one of our eBikes. The BULLS E-Stream EVO FS 3 29 was put to the ultimate test of durability and performance in a short eight day span. Check out the intense rides that these riders go through to fight for the number one spot on the podium. More on : Project Zebra.

Electric Bike Expo in San Diego

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Thank you San Diego, CA for such an amazing show! We had close to 3000 test riders showing up for the Electric Bike Expo in San Diego, making it the biggest turn-out so far. The weather was amazing, as always in Southern California. The track had a slightly different set-up to avoid accidents, and the energy in the place was just right.

The smile on everyone’s face that would just light up after trying out one of our eBikes is priceless. We will continue to tour with the Electric Bike Expo and bring our bikes to different cities for everyone to try. Keep posted on our blog for new updates. Our website is due to go live within the next couple of weeks so stay tuned to find a dealer near you!